Friday, 10 August 2012

Although this isn't a magazine cover....it still is an Ad for a magazine.....I LOVE this font, the thin but bold font makes it easy to read, which is what the company advertising the product wants! But i also like the almost shadowwy nature of the font, I think it's really effective. The model Scarlett Johansson, Is striking a real evocative pose, which only goes to promoting the product. I love the use of Leapord print as a sort of background, it gives the ad another dimention, textured and colourful! Alround a really successful ad which promotes the product to the target audience, which is teenage girls and woman, age range from 15-25.

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